For start-up firms, this is even harder because they need to look for qualified people to handle several departments. From payroll to web development – it can be tough for one man to do. Depending on staff requirements as well as future projects, it's not going to be easy managing a web design business. So where does one begin?
Here a couple of tips from the big guys:
1. Get a mentor.
Having a guide would definitely pay off in the long run. A budding web design agency can avoid common pitfalls (such as web design copyright violations), while learning a lot in the process. Plus, one can pick up useful network and business contacts along the way. A mentor can offer valuable insight into the dynamic world of web design and development. It can be a tricky route to navigate – but with the help of someone older (not literally, of course!) and wiser, the road will seem less bumpy.
2. Estimate and calculate.
This is a vital factor in any business. This is also an aspect where a mentor would come in handy. For starters, prepare a table that would include basic rates for every service offered. Account for time, cost of resources, and difficulty of project. Don't forget to add in profit margin. It's a business, after all. Make sure that these prices are still at par with most web design companies. Otherwise, it could make the firm appear overpriced, or too cheap. Provide a way to expound on these rates through online chatting systems or phone consultations.
3. Create marketing strategies.
There is no business if there are no customers. Find a way to reach out to them using most of today's resources. Identify first the target market; then plan on getting their attention and winning them as clients. Tap into social media and the power of email. A holistic marketing approach (which usually includes generating leads AND customer retention) is best. This is another scenario where the help of a mentor is beneficial. For those who have had previous clients prior to starting a business, now is the time to call them up again. Remember to ask for referrals once a project is finished.
4. Review and update frequently.
Becoming too busy is expected; especially to those new in the web design business. Still, don't forget to stay updated on accounting, design, and other procedures of the company. If there are freelancers, make sure they are current with their times and are delivering quality works. Hiring a bookkeeper or accountant for the finance department would be of invaluable help. Even just part-timers would suffice. Good financial management is the backbone of any successful business. Also, check with clients regularly regarding payments. Offer alternative solutions (for those with issues) to keep everyone happy.