First things first…
RWD or responsive web design is not the same as mobile web design. Understanding this main difference will help align the tools and knowledge necessary to make this type of project. While mobile design is of course necessary in this day and age, the term defeats what RWD is all about; which is the overall plan of a web page. A part of responsive web development is making the page mobile-friendly – but not so constricting as to only focus on this one aspect.
Content shall include the text and graphics on the client profile. For images, upload only high quality resolutions because they still look good even in smaller scales. Lower resolution pictures tend to pixelate when seen from low-grade devices. Balance content quality with upload times: ensure that although the page loads rather quickly for any type of platform, the images and texts remain crisp and sharp. This is achieved by scaling HD images to adequate width and height. Avoid full-size pictures and optimize for internet usage.
In terms of text, ensure that the font style could still be readable even when viewed from a smart phone or tablet. Some styles look great on a desktop but appear blurred from other platforms; so make sure that texts are clear and understandable. Remember that most desktop websites have 50-75 lines of text, while 35-50 characters are ideal for mobile devices. Fancy fonts must be able to adjust automatically when seen from smaller screens (i.e. have bigger spaces between characters). Pay attention to typography as much as images to maximize excellent content.
Navigation Properties
Users nowadays are particular about navigating websites. A truly responsive web design will use this factor to create a more positive user experience. Take note of how various browsers are sized and proportioned; then tailor the content to fit the specifics. It’s unadvisable to scale the navigations to larger proportions just because the platform’s screens are bigger. Balance everything and always keep the users in mind.
Final Take
The subject of RWD is relatively new, so web designers and design firms could expect more to come in the following months or years. It may feel like just a fad, but with so many unanswered queries, this may only be the tip of the iceberg. While simple facts about responsive web design will act as key guidelines, other techniques are still being discovered. Additional elements might be considered along with new unknown concerns. With its advantages come pitfalls too; so clarify every aspect first before drawing the lines.